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| The
Importance of Usability |
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| Why do people leave sites? Usually because the site is too slow, too confusing, or shopping carts don't allow proper checkout. "Good" sites work as expected, provide useful content, are easy to navigate, and don't make you wait. "Bad"
sites are frustrating for any number of reasons: they can be
difficult to navigate, contain broken links, load slowly, contain
pop-up ads, be difficult to read, or contain content errors. A web professional can help ensure that your site is a success.
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