There is probably nothing more critical to the success of your website than clearly defining your objectives for the site before you begin. If this step is skipped you may end up with a large site that doesn't meet your needs and requires significant rework. Possible objectives include:

To generate sales. Many companies sell products online today. Orders can be placed entirely online (e.g., amazon.com, eBay,staples.com), or your site can contain order forms for visitors to print and then mail or fax to you.

To introduce your company. Some businesses create a website to act as an online brochure. Unlike printed collateral, the online version can be delivered instantly to anyone with internet access and it can be updated frequently.

To reduce support or documentation costs. By maintaining up-to-date materials on the web many companies are reducing their need to send printed materials to customers and provide telephone support. Often companies provide detailed product manuals and support documentation online that customers access online.

To gain credibility. Individuals who want to be known as an expert in their field can write articles and post them online. Providing free online tutorials is another way to gain credibility.

Other factors that will influence your web strategy are: